Wed 16 Jan 2008
A studio document obtained by our sources shows that the following brands have paid for on-screen placement in Star Trek:
- General Motors (Specifically Chevrolet)
- Red Bull
- Samsung
- LG
- Motorola (for the communicators?)
- Swanson’s Frozen Dinners
- Culligan Water
- Bose Home Audio
While this may look like an invasive amount of endorsement, the memo we’ve obtained discusses making the placement in the feature as seamless as possible as to not detract from the audience experience. While fans may protest sight unseen, it’s obvious why such things have to take place. Star Trek XI’s budget, when combined with fiscal concerns on Paramount’s part, means that the studio needs to take every chance it can to get outside financing.
January 16th, 2008 at 10:58 am
Actually, this fits with a script segment I got over icq from someone with supposed access a few weeks ago-
——————-
INT. ENGINEERING
SCOTTY is pouring a giant bag of rock salt into a water softener, as the COMM signal sounds.
——————-
This is the only mention of a water softener on the page.
January 20th, 2008 at 6:00 am
No one griped when we saw Nike and Audi and whatever else in “I,robot”, so what if there are products in Star Trek? Are we supposed to assume they don’t exist anymore?